Bidease
Business Problem
Bidease, a Demand Side Platform (DSP), struggled to secure high-quality ad inventory for its advertisers at competitive prices. Traditional waterfall auction methods led to low ad viewability and reduced advertiser satisfaction
- Low ad viewability
- Reduced advertisers satisfaction
Business Value
Bidease adoption of header bidding resulted in a 65% increase in ad revenue for its publisher partners and a 50% increase in advertiser satisfaction within the first six months. The improved auction process and increased transparency contributed to stronger relationships between publishers and advertisers
- 65% increase in partners ad revenue
- 50% boost in advertiser satisfaction
Key Features
Header bidding technology enabled real-time auctions, resulting in more efficient ad placements and better targeting. We also designed and implemented a user-friendly dashboard for publishers, allowing them to track and optimize ad performance and revenue
Business Solution
We offered to implement header bidding technology for website monetization, allowing simultaneous auctions from multiple advertisers. This change aimed to increase ad inventory transparency and provide equal opportunities for advertisers to bid on premium ad placements
Girema Holdings
Business Problem
Girema Holdings, an IT consulting firm, observed that many of its clients faced increased cybersecurity risks, leading to potential revenue loss and reputational damage. However, the firm lacked a comprehensive cybersecurity service offering to address these challenges
- Increased cybersecurity risks
- Potential reputational damage
Business Value
After launching the cybersecurity services, Girema Holdings observed a 40% increase in revenue and a 35% increase in client retention rates within the first year. Clients who implemented these services experienced reduced security incidents and increased overall confidence in their digital infrastructure
- 27 security risks identified and mitigated
- 35% increase in client retention rates
Business Solution
We suggested launching a suite of cybersecurity services to help clients protect their digital assets and mitigate risks. This new offering aimed to enhance client trust, satisfaction, and monetization opportunities for the firm
Key Features
The cybersecurity service suite included vulnerability assessments, penetration testing, security policy development, employee training, and incident response planning. We have also developed and introduced ongoing monitoring and support to help clients maintain a strong security posture
Marketator
Business Problem
Marketator, a digital marketing agency, faced challenges scaling its IT capabilities due to limited resources and a lack of in-house expertise in advanced technologies. This hindered their ability to support client projects and grow their business effectively
- Lack of in-house IT expertise
- Limited ability to grow client pool
Business Value
Within the first year of partnering with Xirio, Marketator experienced a 47% increase in project capacity, a 52% reduction in IT-related costs, and a significant improvement in overall client satisfaction
- 47% increase in project capacity
- 52% reduction in IT-related costs
Business Solution
To overcome the challenges, Marketator hired Xirio, a leading company specializing in IT augmentation services. Xirio was responsible for providing highly skilled IT professionals and advanced technology solutions to help Marketator meet its clients' demands and expand its capabilities
Key Features
Our IT augmentation services included on-demand access to skilled IT professionals, flexible engagement models, cutting-edge technology expertise, and seamless integration with the Marketator team. Xirio ensured that their IT resources were tailored to meet the specific needs of Marketator